Frequently Asked Questions

Yes, edits are key to the workflow.

In a split-screen view, the Excel table (editable) is on the left, and the catalog preview is on the right. Changes to prices, descriptions, or text are made directly in the table and appear immediately in the catalog preview.

If an image is missing, you can upload it directly to that product. If needed, you can remove the background and upscale it from the editor.

These changes are saved per SKU, so you won’t have to repeat the same work next time.

Yes. Besides SKUs, you can also insert ads, banners, and assets as part of the catalog (think promo blocks, seasonal pages, distributor inserts).

The principle is the same as with regular products. In your Excel, you simply define the position of the insert and attach the URL the supplier sent you.

You get two versions of the output in PDF format.

The PDF is print-ready, making it possible to send directly to your printer. The digital version can contain links to your web shop, GIFs, and other interactive elements.

We price it based on your scope of use. Common factors we consider include the number of SKUs, the number of versions and editions, and the level of automation you need (just static catalogs, dynamic elements, multi-format export for different channels, etc).

The goal is for it to be cheaper than agency fees while eliminating hundreds of hours of manual work.

The simplest way is to count how many hours per month go into creating and updating catalogs (internal design + marketing coordination + QA), multiply that by your internal hourly cost (or agency rate), and compare it with the cost of our tool.

The biggest savings usually come from less manual work, fewer errors (price/description/image), and faster changes that don’t require overtime.

Onboarding is quick because it builds on what you already have (Excel + SKUs + your existing layout). In most cases, we need a month (including the back and forth) to set everything up and pilot the tool within your company.

The longest part of onboarding is preparing the templates and agreeing on design standards (fields, pages, assets, print specs).

With our solution, the catalog is generated from the Excel you get from Category Management. It eliminates the need for the catalog to be put together manually in a design tool.

Given that, your designers or agency is free to focus on branding, campaigns, and creative work instead of operational tasks and firefighting last-minute changes.

InDesign automations are useful, but they are still part of a design-driven process. A professional still has to import or update the data and images, run the automations, perform manual checks, and make edits.
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Our approach is data-driven: the catalog is generated from Excel + images following your business rules, and changes are inserted directly in the table.

Quality comes from your templates and layout rules, which define how products, prices, images, and promo blocks appear on the page.

The catalog is generated automatically according to those rules, which reduces manual errors. Price changes, image replacements, or product swaps are made in the table, so changes stay consistent across the whole catalog.

The result is the same brand standard, with much less risk of mistakes.

In most companies, catalog production takes days because it’s still a manual process. Marketing prepares the data, designers place products into the layout, and both teams go through rounds of corrections.

A simple calculation is about 5 minutes of work per SKU (coordination + design work). If promoting about 500 products per month, that’s 40+ hours of production work before revisions.

With Katalyx, the catalog is generated automatically from your data, and changes are made by simply generating it again after updating the table.

In practice, this makes the process up to 200× faster, because most of the manual work disappears.

Katalyx doesn’t fundamentally change your workflow. It just removes the repetitive production work behind it, so your team can focus on planning promotions and improving the offer.

The real question is whether you’d like to achieve the same quality with less cost, less manual work, fewer copy-paste errors, and faster changes.